Introduction to FAVE Entertainment
FAVE Entertainment (페이브엔터테인먼트) was a South Korean record label and entertainment agency. It was founded in 2012 as a subsidiary of LOEN Entertainment (now known as Kakao M) under the name LOEN Tree.
On February 13, 2019, Kakao M announced that FAVE and Plan A Entertainment would be merging together. It was later confirmed that the new company would be called Play M Entertainment, which started operating on April 1.