IVE Obtains An All-Kill On Music Charts With "Kitsch"

IVE is writing a new record every day.

IVE has topped eight major domestic music sites with its pre-released song "Kitsch" from its first full-length album "I've IVE," which will be released on the 10th.

As of 1 p.m. on the 31st, "Kitsch" topped Melon's TOP100, Genie's real-time and daily chart, Flo's 24-hour chart, Bugs' real-time and daily chart, Naver Vibe's daily and domestic surge chart, Spotify Top 50 (Korea), Korea YouTube Music Trending 20, and Apple Music Top 100 (Korea).

In other words, it has reached the top of all eight major music sites. In particular, Melon, Genie, and Bugs all topped the list in five hours on the day of its release, and have been firmly at the top so far.

It also ranked ninth on the weekly chart of "Billboard Hot Trending Songs" in the U.S.

The music video has also attracted a lot of attention since its release. "Kitsch" topped YouTube's "Music Video Trending Worldwide" chart day after day, and topped YouTube's "Most viewed videos in the past 24 hours."

As of 1 p.m. on the 31st, the music video of "Kitsch," which is receiving enthusiastic responses at home and abroad, has exceeded 35.77 million views, and thanks to its hot topic, it has topped the list of "Popular Video" on YouTube for four consecutive days.

IVE said through their agency Starship Entertainment, "We're thrilled and happy to be loved with 'Kitsch' before the official comeback," adding, "We'd like to thank domestic and foreign Dives and the public for loving our music and music videos, and we'll do our best to show you various aspects even after the comeback."

Meanwhile, IVE's first full-length album, "I've IVE," which has been gaining syndromic popularity even before its release, will be released at 6 p.m. on Monday, April 10.

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