HIGHLIGHT Ends Successfully "Switch On" Promotions

Idol group HIGHLIGHT has completed its "Switch On" activities.

HIGHLIGHT successfully wrapped up its two-week-longpromotions for fifth mini-album "Switch On" with SBS's "Inkigayo," which aired on the 24th.

The 2nd generation idol group also enjoyed doing dance challenges!



Have you tried the "BODY" challenge?

240324 younghoon and changmin body challenge with highlight doojoon and yoseob pic.twitter.com/a8n23ekZRU

— Fit.러브잇 🍀 (@eternallyksw) March 24, 2024

"Switch On" is HIGHLIGHT's new album, which is much more friendly and has made a brilliant comeback. To mark the 15th anniversary of their debut this year, HIGHLIGHT has released five songs with high quality to light up every moment. Among them, "Switch On," "How to Love" and "In My Head," which were performed as music broadcast coupling songs, were written and composed by Lee Kikwang himself.

The title song "BODY" is the first style song that Highlight tries since its debut. Its strong addictive and fresh charm are combined with Highlight's solid vocals, capturing the hearts of K-pop fans of the entire generation. In particular, Highlight showed off its "idol of idols" true face by showing brilliant visuals, unrivaled live performances and sensual performances on various music broadcast stages.

Highlight's "BODY" topped KBS 2TV's "Music Bank" and SBS M's "The Show", revealing its unwavering potential. After its release, "BODY" topped the domestic and international music charts, showing a steady rise in the number of music viewers, and is drawing attention with a trend of climbing the music charts every morning during rush hour. The witty music video also has a high 25 million views.

The group showed their stable live singing on "The Show", earning praises from Koreans.



It is showing a trendy presence in many ways. In addition to music broadcasts, Highlight has appeared in various entertainment programs and web contents, and is engaged in various activities by showing various versions of short-form videos such as "BODY" point choreography, kitsch version, dance break, and "Switch On" dance challenge. In response, "BODY" has added the top 10 and the top 2 performance as the only idol song in Korea in the Instagram Reels' popularity increase audio.

Another highlight that gave fans pride is that the group plans to continue being active in music, performances, and broadcasting activities, including solo concerts, to fill the 15th anniversary.

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