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On February 18, makeup brand I'M MEME announced that the two have been selected as new models.
A representative of the brand commented, “Through the selection of these models, we will showcase a new kind of beauty culture that unites K-beauty and K-pop. We are happy to work with two models that have high popularity both within and outside of Korea.”
I'M MEME's first advertisements featuring Park Ji Hoon and Bae Jin Young will be unveiled on March 4 via the brand's official social media channels.

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