Primera announced on the 23rd that they had selected Sakura, a member of the group LE SSERAFIM, as the global ambassador for the launch of their newest product in a new brand campaign. (Primera is a known cosmetics/skincare brand in South Korea.)
Primera is launching a campaign for a brand that offers a fundamental solution to skin barriers using "SEED TECH™" technology. This technology is based on SEED research assets and differs from existing skin care methods that only improve visible skin problems.
On September 1, Primera will release "The Evolution-The Evolution of Seeds," the first brand video featuring Sakura, following a teasing video on their official SNS channel.
🚨LE SSERAFIM Sakura for Primera Skin Care 🥳 pic.twitter.com/NN0h1cgC3S
— ʚSSERAFIMERSɞ (@Sserafimers) August 21, 2023
Each member of LE SSERAFIM has their own individual skincare and makeup endorsements. Sakura for Primera, Chaewon for Make Up For Ever, Yunjin for WAKEMAKE, Kazuha for Etude, and Eunchae for Calamee.
Congratulations to Sakura!
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