It is expected that BTOB, who predicted preparations for a full-fledged activity with the members leaving Cube Entertainment, will be seen on the broadcast stage as its original name.
According to the entertainment industry on the 18th, BTOB is said to be able to use the group name without much restrictions along with working-level consultations with its former agency Cube Entertainment.
In particular, the name rights (group name BTOB), which originally had no restrictions, are currently available freely on broadcasting and SNS, and are known to be used in accordance with the usual entertainment industry practices in goods, logos, and emblems required for albums.
This is expected to clear misunderstandings between the public and artists based on the "Highlight" case, while establishing itself as a positive precedent for global K-pop trends.
A Cube Entertainment official said, "In the first place, there were no restrictions on revealing the group's name in broadcasting or performance, and we are actively approaching other things in line with industry practice. We also support BTOB's new steps that have been with us for 11 years."
Meanwhile, BTOB is preparing for individual steps and full return with new movements by members such as Lee Chang-seop, who recently moved to Fantagio, and Seo Eun-kwang, Lee Min-hyuk, Lim Hyun-sik, and Peniel, who are joining a new company.
Korean reacted to the news on an online community site with comments such as:
- Heol
- What a relief
- Finally
- What!???
- I'm crying ㅠㅜㅜㅜㅜㅠ
- What... as soon as I read it I had goosebumps and I'm in tears...
- Seriously??? Wow... I can't believe this
- Wow this is crazy ㅠㅠㅠ what a relief
- I'm crying seriously ㅠㅠㅠㅠ BTOB I'll love you forever ㅠㅠㅠㅠ💙
- I screamed when I saw it ㅠㅠㅠㅠ
- Please..
- Hey Cube, if this is confirmed as it is, many things have happened so far, but thank you for finishing it beautifully enough to forget it all. ㅠㅠㅠㅠㅠ It's done. I love you guys
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