“I Thought It’s Kwangya Boys?” – SM Entertainment Allegedly Filing a Trademark for “RIIZE” for Their New Boy Group Becomes a Hot Topic

A netizen shared online a screen capture of SM Entertainment's newest boy group name which they allegedly filed for trademark last May 24th of this year. Combining the words "Rise" and "Realize," the group will be named "RIIZE."

Korean netizens expressed their thoughts over the matter, with some stating that they expected it to be "Kwangya boys" and some praising the meaning behind the group name.

#Riize At first I found it weird but now i accepted it and liked it
quickly I want the meaning of the name because sm groups’s name always has a deep meaning #RIIZEisComing pic.twitter.com/aAddSkJFvN

— trainees (@SMTRAINEEES) July 22, 2023

Twitter, Instagram, Youtube and TikTok that use RIIZE_OFFICIAL as the username.

Twitter, Instagram, Youtube is created on April 2023. pic.twitter.com/m6jVisAbE9

— SMNBG (SM NEW BOY GROUP) (@SMNBG_GLOBAL) July 22, 2023

SM has a copyright on "Rise&Realize RIIZE" last May and the official Instagram account is using an smtown email 🫢😳 pic.twitter.com/S9u0GoDT8Y

— ً (@nctymisfit) July 22, 2023

However, some netizens couldn't help but point out that there is a group in China with a similar name "R1SE" which is formed by Tencent through the 2019 reality show Produce Camp 2019.

Korean netizens commented:

• It's not as bright as I thought and it's okay
• Oh, if the character fits, does that have anything to do with the worldview?
• Where is "Kwangya boys?"
• passable
• The English spelling is pretty.
• There was a lot of talk before that aespa was weird at first lol
• riize? It's normal...
• I thought it's Kwangya boys?
• It's pretty, I like the alphabet arrangement
• EXO and SHINEE's team name is the prettiest
• Plain and ordinary...
• There was a Chinese producer group, R1SE... They disbanded recently, but I'm afraid it will be tackled for nothing.
• I think it's sophisticated and cool hahahahahaha there are so many group names that aren't as good
• SM doesn't seem to be good at choosing a real name.
• There's a band called R1SE in the country next door... It doesn't matter though lol
• One two three Rise Realize! Hello Rise! Is it like this

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