"Love Or Possession?" Fans Are Concerned Over Min Heejin Talking About NewJeans

Min Hee-jin, CEO of Adore, continued to mention the group NewJeans, showing off their relationship. In addition, controversy continues as the new girl group ILLIT, known as "HYBE's Youngest Daughter," is being attacked.

On Saturday, ADOR CEO Min Hee-jin held a press conference to explain about the alleged takeover of management rights. In the process, Min mentioned the NewJeans members and their parents. Min first stressed that she and the members are on "special terms". "NewJeans and I are more than you can imagine," she said at a press conference, "When I was having a hard time, NewJeans called me at night and cried saying they pitied me," and "Hyein cried even more than I did for 20 minutes. Hyein said she would open the Phoning app. She wanted to talk about it."

She talked not only the members of NewJeans but also their parents. "The members' parents also complained that HYBE and Source Music were neglecting their children," she said. "Hyein was offered casting by another company, but Hyein's mother said she would not have joined if it was Source Music."

Fans do not seem to welcome the name of NewJeans from Min's mouth. They are wary of situations where NewJeans and Min Hee-jin are perceived as one. They pointed out that the press conference declared that "Min Hee-jin and NewJeans are one body." Fans' concerns grew as Min conveyed that the members were suffering a lot from mental trauma. With the NewJeans team's direction blurred due to the incident, fans' pain doubled.

Despite this, CEO Min's continued mentioning the girl group on CBS Radio's "Kim Hyun-jung's News Show" that aired on the 26th. "Some people tell me not to talk about NewJeans members even when they are on TV like this," CEO Min said. "I don't sell New Jeans. The parents and members are also closely connected to this issue."

Currently, HYBE has asked CEO Min to resign. Representative Min said she was willing to reconcile with HYBE when she thought of NewJeans, but the situation became unclear as the conflict deepened. If reconciliation between HYBE and Min fails in the future, NewJeans is likely to be managed by HYBE. What Min Hee-jin mentioned earlier is not something that will work positively for artists that will continue with HYBE.

Min has consistently claimed that ILLIT copied NewJeans. "ILLIT copied NewJeans in all areas of their entertainment activities, including hair, makeup, costumes, choreography, photos, videos, and appearances at events," Min said in a statement. "ILLIT is evaluated as Min Hee-jin's style, and a sub-class of NewJeans."

As a creator, you can raise questions as much as you want. However, you have to be careful about the method and expression such as "A sub class of NewJeans". Currently, content comparing photos and videos of NewJeans and ILLIT are being posted online one after another.

"Someone can say that someone copied me," Min said on "Kim Hyun-jung's news show," but officially raised suspicions of plagiarism several times, damaging ILLIT's image. "I'm not cursing ILLIT. Adults are the problem," Min said, but members with an average age of 18.6 years were being attacked.

The fight between Min and HYBE has just begun. Each group member seems to be sacrificed in the struggle between adults. It is regrettable that Min chose HYBE's direction of public opinion rather than internal resolution, it is also regrettable that Min is making fans anxious with her mention of NewJeans.

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