Parent company:
Oppa no!
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Korean: 아우라
Japanese: オーラ
Gangnam-gu, Seoul
Country:South Korea
AURA (아우라; short for Adorable Ultimate Rare Attractive) is a South Korean record label under S2 Entertainment. It was founded in December, 2020. On December 7, 2021, S2 Entertainment completed a sales and purchase agreement with Aura's largest shareholder, acquiring 51 percent of the company's shares.
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