According to Spotify, the world's largest music streaming platform, YG Entertainment's new girl group BabyMonster has recorded more than 10 million streams as of Thursday (local time). They debuted only 10 days ago and already is the shortest K-pop girl group debut song ever.
In addition, Spotify's monthly listener (the number of listeners in the last 28 days) has surpassed 1 million in the first six days of its release. This is also the fastest among K-pop girl groups. This shows solid trust among global fans in BabyMonster's music and their competence, as well as the global fan base that has spread to other countries.
Such achievements were predicted early on through various indicators. Immediately after its release, "BATTER UP" topped iTunes' song charts in 21 countries, ranking at the top of the world wide chart. It also topped China's largest music streaming site QQ Music's "Music Index Chart" and "Updaily Chart."
YouTube is also recording new records every day, and not only music but also the music video is gaining popularity. The "BATTER UP" music video surpassed 22.59 million views in just one day after its release, breaking the 24-hour mark for its K-pop debut song. It topped the popular music video chart of YouTube for five consecutive days amid enthusiastic response from fans, and topped the weekly chart in this category.
The group has been put directly on the main chart of Billboard in the U.S. "BATTER UP" has made its presence in the global music market by successfully ranking 101st and 49th on Billboard's Global 200 and Billboard's Global Excl. U.S., respectively, and successfully ranking fifth on the "World Digital Song Sales Chart" and No. 1 on the "Liric Find Global."
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