The group BLACKPINK lifted the trophy for the second consecutive year for the first time as a K-pop girl group at the 2023 MTV Video Music Awards (hereinafter referred to as "MTV VMAs").
BLACKPINK won the Group of the Year award at the 2023 MTV VMAs held at Prudential Center in New Jersey on the 12th (local time).
As a result, BLACKPINK made a new history as the first Asian female group that won the category for the first time at the ceremony. It is the first time in 24 years since. BLACKPINK has established itself as a top global artist and its popularity in terms of girl groups around the world.
In addition, BLACKPINK won the trophy of "Best Choreography" with its second full-length pre-released song "Pink Venom." This is a glimpse of the keen interest of music fans around the world for their overwhelming performance, and this category is also the first K-pop girl group.
Earlier, BLACKPINK held the "Song of the Summer" trophy with "How You Like That" in 2020 and won two trophies last year, including "Best Metaverse Performance" and "Best K-pop" (Lisa Solo).
MTV VMAs is one of the four major American popular music awards, along with the Grammy Awards, Billboard Music Awards, and American Music Awards. It started in 1984 and boasts a 40-year history and awards in about 24 categories. BLACKPINK has been nominated in a total of six categories this year alone, breaking the group's record for the most nominations.
Meanwhile, BLACKPINK is conducting the largest K-pop girl group world tour "BLACKPINK WORLD TOUR [BORN PINK]," which attracts about 1.75 million viewers across North America, Europe, Asia, Oceania, and the Middle East. On September 16 and 17, the first K-pop girl group to hold a concert at Gocheok Dome in Seoul, marking the spectacular finale of the world tour.
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