On December 19th, NewJeans released their highly-anticipated pre-release single "Ditto" from their upcoming single "OMG." In addition, the trending girl group unveiled numerous concept photos on the same day, instantly becoming a hot topic among Korean netizens.
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- NewJeans, please let's have black hair for another year
- This reminds me so much of a Japanese high school
- The kids are really like angels and they are so pretty and lovely ㅠㅠ
- Something like a high school ghost story hahahahahahahahaha
- Min Hee Jin, you are a genius
- These photos are legendary! Everyone is so pretty!
- That school uniform + bicycle = Japan
- Why is it like a Japanese school uniform?
- It reminds me of the atmosphere of f(x)'s pink tape, so it's so good
- I think the foreign feeling is because of the striped tie, and the school was built by missionaries in the past, so it's a little western style..? I guess it's the buildings.
- It feels like the high school I went to ㅠㅠ The alley at the back of that building or a place like this... Seeing all the kids gathered in that narrow infirmary-like place, I have many memories.
- You guys keep mentioning Japan, but this is honestly more like UK
- I wonder if the fact that all the pictures are slanted to the right has a different meaning?
- To put it mildly, it feels like harry potter hahahaha
- Min Hee-jin is amazing... It's a really unique concept, the song is good
- I'm feeling nostalgic from the photos ㅠㅠ Thank you, NewJeans
- Danielle's face is breathtaking
- How can all the kids be so pretty? It reminds me of my high school days
- It's really good, it's nice that they have their own style
- I don't understand why everyone's mentioning Japan and UK when these photos are screaming 90s Korea. I literally lived this.
- Really reminds me of a high school girl hahahaha It's so good..
- This really takes me back to the 90s ㅠㅠㅠㅠㅠㅠ
- The photographers are really good at taking pictures.
- I feel like my heart is going to explode...
- So it's music video first and then concept photos? hahahah NewJeans is one of a kind
- Now this is what you call a 'youth' concept
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