BLACKPINK Tops the Girl Group Brand Reputation in November, Followed By NewJeans and IVE

BLACKPINK ranked first in girl group brand reputation in November 2022.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said on the 13th, "BLACKPINK brand ranked first as a result of the girl group's November 2022 brand reputation analysis. In the link analysis for the brand, "perform, record, advertisement" was high, while "World Tour, Instagram, and Concert" were high in the keyword analysis. In the positive and negative ratio analysis of BLACKPINK brands, the positive ratio was 85.91%.

This is the top 30:
1. BLACKPINK
2. NewJeans
3. IVE
4. TWICE
5. Girls’ Generation
6. (G)I-DLE
7. Oh My Girl
8. Red Velvet
9. MAMAMOO
10. LE SSERAFIM
11. aespa
12. WJSN
13. NMIXX
14. fromis_9
15. Girl’s Day
16. Kep1er
17. EXID
18. Brave Girls
19. Dreamcatcher
20. MOMOLAND
21. APRIL
22. Apink
23. ITZY
24. Ladies’ Code
25. mimiirose
26. STAYC
27. LOONA
28. NATURE
29. Rocket Punch
30. ALICE

The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumers' interest and communication. The analysis of brand reputation monitors was also included.

This result is a measure of the brand reputation index with participation index, media index, communication index, and community index by analyzing 52,353,317 brand big data measured from October 13, 2022 to November 13, 2022.

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