On February 3rd, SM Entertainment co-CEOs Lee Sung Soo and Tak Young Joon announced SM 3.0: Producing Strategy - Multi 'Production Center/Label' System through the agency's official Youtube account.
In the video, they announced that SM Entertainment would debut two new boy groups, a girl group and a virtual artist. One of the boy groups is expected to be NCT Tokyo (tentative name), while the virtual artist will be aespa's NAEVIS.
In addition to their new projects, they will employ new systems to improve artist management for more music releases and develop in-house labels to help their artists grow their musical potential and opportunities.
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