ADOR Makes Comment On NewJeans' New Instagram Account

ADOR has stated its position on the group NewJeans operating its own channel after notifying of the termination of the ADOR contract.

On the 14th, NewJeans (Minji, Hani, Daniel, Harin, and Hyein) opened a new SNS account after notifying them of the termination of their contract with their agency, ADOR. Instead of New Jeans' existing SNS created by ADOR, they newly created an account called jeanzforfree, taking the first step in their independent activities.

Regarding NewJeans' move, an official from ADOR said, "NewJeans has a dedicated platform and official SNS accounts such as Instagram and X (Twitter) created to communicate with fans. ADOR hopes that NewJeans members will communicate with fans through these official channels as before."

The group worked with Min Heejin in their new photoshoot with Vogue

Special creative director Min HeeJin pic.twitter.com/PMVgcGVI7a

— NewJeans Loops 🐇 (@newjeans_loop) December 18, 2024

"All accounts other than NewJeans' official SNS opened by ADOR were opened without prior consultation under the exclusive contract, and third-party inquiries and protests such as advertisers are actually occurring in connection with the posting of the account and content," they said, expressing concern that "separate entertainment activities through the account could cause legal problems."

Previously, NewJeans held a press conference unilaterally demanding the termination of its exclusive contract, saying that its demands for correction were not met. As a result, ADOR filed a lawsuit with the court to confirm the validity of the exclusive contract related to its singer NewJeans. "It is not only unreasonable but also inhumane to force us to work for five more years despite the breakdown of the trust relationship and breach of contract," NewJeans said.

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