BADVILLAIN's Teasers Receive Explosive Global Response

Big Planet Made Entertainment's new girl group BADVILLAIN predicted a global sensation even before its official debut.



Bad Villain began its debut countdown on April 4, releasing two spoiler films and a "Hurricane" performance video sequentially, starting with a silhouette spoiler video.

Although it is still before its official debut, the response to Bad Villain is already hot. All of the spoiler films have exceeded 1 million views on YouTube, and the performance video for "Hurricane" released on May 5 also exceeded 810,000 views in 24 hours. This is by far the standout performance among girl groups that debuted in 2024.

The performance video has surpassed 1 million views now!

Omggg BADVILLAIN Hurricane Performance Vid has surpassed 1M views 🔥🔥🔥 pic.twitter.com/4RSKc1e0aS

— Kim Inhye Support (@forkiminhye) May 6, 2024

Although the debut promotion has not yet begun in earnest, Bad Villain was able to achieve this performance because Big Planet Made Entertainment's secret marketing strategy and the members' outstanding skills created synergy.

The members showed off their overwhelming group dance even in a short video of about a minute, heralding the birth of a performance-specific girl group. It is said that the combination of disciplined and powerful performances and intense beats that capture the ears makes us look forward to a hip-hop girl group that we have never seen before.

Fans who watched the actual video are also receiving favorable reviews such as "The beat and dance are the best," "A hip-hop girl group has appeared," "I'm looking forward to hip-hop girl groups," "Even though it's a short video of less than 30 seconds, it's so good and fresh," and "I'm already looking forward to the debut."

Big Planet Made Entertainment's marketing strategy was also effective.

In the first spoiler film, the members appeared with their faces covered with masks and hats, stimulating fans' curiosity about what their identity would be.

Then, the "Hurricane" performance video released ahead of its debut finally revealed the identity of the seven members, which delighted fans by featuring Emma's face, who had a strong presence in Mnet's "Street Women Fighter."

VIVIZ are supporting the group!

[📽️] - #Umji Instagram story update with BADVILLAIN 06052024

whoaaaaa
so cool so cool, what do you mean our little sister group!!! 🫢🫢

i'll support you 🔥🔥🔥💪🏻
fighting 💞#VIVIZ #UMJI #비비지 #엄지 @VIVIZ_official pic.twitter.com/Ixz7PR6Zyk

— 비비지 업데이트 (@viviz_update) May 6, 2024

As a result, not only Korea but also Japan, the United States, and the whole world are showing enthusiastic responses such as "A new wind seems to be in the main dancer world," "The top idol group that dances well among men and women of the 4th and 5th generations is set," and "Who can beat that?"

Bad Villain is a seven-member new girl group produced by Big Planet Made Entertainment three years after its establishment, and is advocating for complete idols specialized in performance. They will officially make their debut in the K-pop scene in the first half of this year, shaking up the K-pop scene.

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