"Bang Si Hyuk and Min Hee Jin as Directors of SM Entertainment?" + Korean Netizens' Reactions

An article from a media outlet titled "Bang Si Hyuk and Min Hee Jin as Directors of SM Entertainment?" is gaining attention all over South Korea. According to the article, HYBE, which bought a majority stake in former SM Entertainment executive producer Lee Soo-man, will announce a candidate to be the director who will lead SM Entertainment's management this week.

With the regular shareholders' meeting of SM Entertainment scheduled for the end of next month, it is expected that they will be appointing new directors. Korean media outlets call this the prelude to SM Entertainment's management war.

In addition, according to the report, HYBE is expected to put up a 'big shot' as a candidate for SM Entertainment's directorship. Candidates include Bang Si Hyuk, the chairman of the HYBE board who raised BTS, and Min Hee Jin, the CEO of ADOR, who produced monster rookie NewJeans as a global artist. The direction of management control depends on the votes of shareholders. Stock prices of SM Entertainment are also expected to fluctuate ahead of the vote.

Although unconfirmed by HYBE, the article became a hot topic, with Korean netizens commenting:

• I don't know what's going to happen anymore. All of this is so shocking. I'm not even a fan.
• Min Hee Jin ran away and came back to SM stronger and more powerful than before hahahaha
• I can't believe this is happening to SM.
• Bang Si Hyuk is too busy. I think someone new will be the director.
• I'm curious how aespa will be if Min Hee Jin touches them.
• Min Hee Jin's life is a real drama hahaha
• Lee Soo Man arbitrarily sold the 2nd-ranked company in the industry because he didn't want to be kicked out. Fans are the only ones who are saying that he is the brokenhearted victim.
• Min Hee Jin was looking at the big picture the entire time.
• I want to see Got the Beat with Min Hee Jin's touch.
• SM's director position is not according to the votes of idols, but according to the votes of management + shareholders, so it seems that HYBE's candidates have a good chance.
• Lee Soo Man is really something... He didn't care what happened to the rest of the company and just sold it.
• I wonder what Min Hee Jin is feeling right now.
• It's strange that a large agency that had been on its own just disappears. It's strange that SM is only a label now... HYBE is completely monopolizing it.
• The competition will be tough.

Source