Netizens Are All Praise for IU's "Shopper" Music Video

On February 20th, IU made her highly-awaited comeback with the release of her 6th mini album "The Winning," together with the music video for one of its title tracks "Shopper," and b-side track "Shh..."

Filled with adventure and fantasy elements, the music video for 'Shopper' featured the appearance of DPR IAN, who also directed the entire production.

Regarding 'Shopper,' IU said, "These days, I think we're in the era where we have to hide our desires more and more," adding, "The first thought I had when I made this song was that I wanted to speak more naturally and have that free atmosphere."

Meanwhile, the music video became a hot topic all over South Korean online communities, with netizens commenting:

• The music video is completely like a movie.
• This will be awesome when she sings this at her concert.
• It's so good and refreshing!
• Yu Barom is so handsome ㅠㅠ
• I'm jealous of the fans who will hear this at IU's concert ㅠㅠㅠ
• I love it... why does this song make me cry?
• DPR Ian has a similar feeling to V ㅋㅋㅋ I like the song.
• It's so good ㅠㅠㅜㅜㅜ
• I think Holssi is the best in her album.
• IU and DPR Ian did a great job ㅠㅠㅠㅠ
• The music video is so pretty ahhh
• I thought the male lead was V lol.
• Why am I crying ㅠㅠㅠ
• I think Love Wins All is still the best.
• This is a good song to listen while driving.
• Sounds similar to her previous songs.
• The song is a bit boring, but the music video is fun.
• It's 10,000 times better than Holssi. Seriously.
• The music video is really like a movie ㅋㅋㅋ I like it.
• I think I'll cry if I hear this at her concert.
• Shopper doesn't have a perfect hook, but it's good overall, and Holssi is crazy addictive.
• This is clearly a concert highlight song. I’m looking forward to the concert.

Source