5 Group Teasers in 1 day — Netizens Discuss SM Entertainment's Multi Label System

On the midnight of June 10th, fans of SM Entertainment artists were in for a treat with the release of multiple group comeback teasers.

1. aespa, released their eye-catching concept photos for long-awaited Japanese debut single 'Hot Mess'

More HQ teasers here

aespa 에스파 ‘Hot Mess’ Teaser Images

aespa 에스파 Japan Debut Single 〖Hot Mess〗
aespa日本デビューシングル「Hot Mess」
2024.07.03 0AM (KST/JST)

🔗 https://t.co/f8A8JUnKuX
💿 https://t.co/hna5we4RKE #aespa #æspa #에스파 #エスパ #HotMess #aespaHotMess pic.twitter.com/vFDiF9qJkQ
— aespa (@aespa_official) June 9, 2024

2. Red Velvet finally announced their highly-anticipated comeback with 7th mini album "Cosmic"

Red Velvet 'Cosmic'

➫ 2024.06.24 6PM KST#레드벨벳 #RedVelvet #코스믹 #Cosmic #RedVelvet_Cosmic pic.twitter.com/7LXD4my4eN
— Red Velvet (@RVsmtown) June 9, 2024

3. RIIZE unveiled details for their 1st mini album "RIIZING"

RIIZE 라이즈 【RIIZING - The 1st Mini Album】 Album Details (Photo Pack Ver.)

YES24 ➫ https://t.co/RCdfH83bjr
Hottracks ➫ https://t.co/pT9kxTdgEc
알라딘 ➫ https://t.co/TFPPu7lerI
SMTOWN&STORE ➫ https://t.co/RsPYzs759E

💿Pre-save & Pre-order
https://t.co/Bq2xdoRZmw… pic.twitter.com/a2pEYbwVjO
— RIIZE (@RIIZE_official) June 10, 2024

4. NCT Wish shared concept photos for Japanese 2nd single "Songbird"

More HQ photos here

【Songbird - 2nd Single】
JPN Release ➫ 2024.06.26 (JST)
Pre-order : https://t.co/AW8mXMzRGr

KOR&Global Release ➫ 2024.07.01 (KST)
Pre-order : Coming Soon! #NCTWISH #Songbird #NCTWISH_Songbird pic.twitter.com/F5tP8Ht9DO
— NCT WISH (@nctwishofficial) June 9, 2024

5. And legendary boy group Super Junior released the MV teaser for "Show Time," which is a digital single that celebrates their 19th debut anniversary.

SUPER JUNIOR 슈퍼주니어 'Show Time' MV Teaserhttps://t.co/KRHBbjdwfx

➫ 2024.06.11 6PM (KST)#슈퍼주니어 #SUPERJUNIOR #ShowTime #SUPERJUNIOR_ShowTime pic.twitter.com/VTmsMRDvYM
— SUPER JUNIOR (@SJofficial) June 9, 2024

The release of the multiple teasers instantly became a hot topic all over South Korean online communities, with netizens pointing out SM Entertainment's multi-label production system. Introduced in 2023 as part of the agency's SM 3.0 period, this system contains in-house/independent/acquired labels, and establish a subsidiary specialized in music publishing.

In particular, there are said to be five centers that focus on different artists. Center 1, also known as ONE, focuses on BoA, Girls' Generation, and aespa. Center 2 or PRISM, handles SHINee, WayV, and Lucas. Center 3's RED manages TVXQ and Red Velvet. Center 4's NEO production has NCT, NCT 127, NCT Dream, and NCT Wish. Meanwhile, Center 5 also known as Wizard production has Kangta, Super Junior, EXO, and RIIZE.

5 productions in the multi-production center of SM ENTERTAINMENT:

One production: BoA, SNSD, aespa
Prism production: SHINee, WayV, Lucas
Red production: TVXQ and Red Velvet
Neo production: NCT, NCT 127, NCT dream, NCT wish
Wizard production: Kangta, Super Junior, EXO, and RIIZE pic.twitter.com/cQyF87haJl
— 𝖼𝖺𝗋𝗂𝗇𝖺𝖾海石🌟 (@onri2yu) April 5, 2024

Netizens commented:

In the past, only one person did the final confirmation and it was really difficult.
I don't care, Red Velvet is coming!!!
Center 2 is working hard with WayV haha. Thank you for Center 2.
There are many singers, so it is right to have a center system.
Center system is the best!!!!!!!
Wish has great aesthetics.
Red Velvet is finally coming!
Wow this is crazy.
It's working so well because Grandpa's not there ㅋㅋㅋㅋㅋㅋ
It should have been like this a long time ago.
But why does the number of photos for each member in Aespa vary?
Look how good everything is...
Where's Taeyeon?
Please add more manpower to Neo
Didn’t Suju start a separate agency?
Neo Center will be in full operation all year round.
Isn't WayV NCT? Why are they at Center 2?
Everything seems to be of good quality and the center system was very well done.
The quality is good but I hope they treat the artists well.
Wow, Super Junior's song was chosen well.
The aesthetics are really pretty.
aespa's stuff are so good.
Just take my money