BLACKPINK's Rosé Chosen as Puma's Global Ambassador

Rosé, a member of girl group BLACKPINK, has been selected as a global ambassador for global sports brand Puma, Puma said on the 17th.



Rosé said, "I'm so excited to join the Puma Family. I'm looking forward to many people joining me on my next journey with Puma."

Rosé, who has established himself as a profoundly inspiring artist around the world through K-pop, is recognized as a style icon in itself. Through this partnership, Rosé will add her thoughts, voices, and special insights to Puma's global campaign.

Rosé is joined by Puma's Iconic Sneakers and plays an amber sider supporting the 'Rewrite the Classics.' campaign, which delivers Puma's most classic franchise heritage to a new generation.

The singer, who joined the Puma Sports Style Ambassador lineup, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, will start her Ambassador career with Puma's iconic low-top sneaker "Palermo" campaign. Rosé will also help promote not only Palermo, but also other classic franchises within Puma sports style categories such as Speedcat.

Puma Chief Product Officer Maria Valdes said, "We are very excited to start a new journey with Rosé, who has been inspiring the world with her incredible influence across music, fashion, and culture. Rosé will use her own knowledge and vision to help redefine our classical line," adding, "Her unique perspective will be instrumental in expanding Puma's 'Rewrite the Classics.' campaign, which highlights franchises such as Palermo and Speedcat. We are very excited to have her as the Puma Family, and we look forward to achieving this together."

rosé being the GA of sulwhasoo, YSL, tiffany & co, rimowa, and newest edition: the global ambassador of puma ohhhh pic.twitter.com/yujd8DJnJx

— n ꫂ ၴႅၴ (@chaescvnty) June 17, 2024

Rosé, a globally loved artist, developed a deep passion for singing and writing lyrics by learning to play piano and guitar after discovering her musical talent and interest at an early age. Rosé's solo debut album "R" was released in 2021, and the music video for the title track "On the Ground" set the Guinness record for the most views on YouTube in the first 24 hours immediately after the release of the K-pop solo artist history. Rosé is also the winner of the Hanteo Music Awards and the Mnet Asian Music Awards (MAMA), and she is the first artist to top both the Billboard Global 200 chart with a group and a solo.

Source