LE SSERAFIM, NewJeans, I'LL-IT Eyed for HYBE's Girl Group Triangle Debut

IT's a New ERA?

A so-called HYBE Girl Group Triangle is in the works. Members from LE SSERAFIM, NewJeans, and the upcoming rookie group I’LL-IT will be the main personalities.

A great deal of attention is being focused on the three girl groups of HYBE Labels which constantly present high-quality music and diverse artists by guaranteeing the independence and autonomy of each label. It remains to be seen whether or when this will happen.

SOURCEMUSIC's LE SSERAFIM pursues the three-beat golden ratio of 'music, performance, and message' and is leading the K-pop girl group narrative. LE SSERAFIM, whose group name is an anagram of 'IM FEARLESS', is now heading beyond Korea to the world.

ADOR's NewJeans is truly pioneering a 'new world' by breaking away from the syntax of K-pop that has become standardized. If BTS led the globalization of K-pop, NewJeans was considered as presenting a new paradigm for K-pop.

Belift Lab will debut its new girl group I'LL-IT on March 25th and is expected to occupy a standing in the lineage of the company's girl group success.

I'LL-IT is a five-member group formed through Belift Lab's girl group survival program 'Ru Next?', which aired on JTBC from June to September last year. Members Yunah, Minju, Moka, Wonhee, and Iroha are all condensing their popularity by earning the nickname 'all visual center group' for their beautiful appearance.

What are your thoughts about this? And who do you think will be included?

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